01Speaker & author
Rowan Mercer
A cinematic personal-brand website connecting speaking, writing and coaching.
Fictional brand & website concept Explore websiteIndependent web studio by Mark Kalenchik.
A website worth showing off.
See yours before you pay.
Distinctive websites for small businesses and personal brands. Explore a complete working preview, refine it with me, then decide.
For designers & agencies: your Figma or brief in the evening, finished site by morning
One page and Business websites are paid after final approval. Extended projects use staged payments.
Already received your preview? Reply to my email with your changes or questions. mark@lumenform.studio
Selected work · 01–04
Four businesses. Four distinct directions.
Self-initiated concepts for fictional brands, created to demonstrate design and functionality. Each one is a working website you can open and explore. Hover a screen to scroll through its homepage.
Each concept gets a fuller presentation on the Work page: the design idea, what the site actually does, and more real captures.
See all four in detailWhy Lumen&Form
Thoughtful design. A practical way to buy it.
Most small businesses are asked to commit before they’ve seen anything: a quote, a moodboard, a deposit. I work the other way round.
For One page and Business websites, you see a complete, working preview of your site first. Real pages, real copy structure, on a real link you can open on your phone.
The design is considered: typography, structure and imagery that suit your business, not a stock layout with your logo dropped in. The buying is straightforward: written terms, one revision round, and payment when you’re happy.
Built for trades, professional services, coaches, hospitality, local services and creative businesses, anyone whose website should look as good as their work.
How it works
Build. Refine. Launch.
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1Build
I build it first.
A complete preview based on your materials: your services, your story, the way clients reach you. You get a working link, not a mockup.
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2Refine
You review. I refine.
You collect your thoughts and send them in one go. One consolidated revision round before final approval keeps the work focused and the timeline short.
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3Launch
You approve. I launch.
Payment and launch follow the package terms. Standard launch is within 48 hours of final approval, payment and receiving the access needed.
What you receive
What you receive
You keep your own domain. You get the files, mobile-first pages, working forms, first-year hosting and 30 days of small edits. No strings to cut later.
- 01No mandatory subscription.Move to another host or developer whenever you like.
- 02Agreed integrations.Contact forms and an existing booking service, connected as agreed. Third-party services may need their own accounts and fees.
- 03Clean code, not a builder.Edits by me or any developer you choose. If you need daily visual editing, tell me before we agree the scope.
From year two, hosting and care is optional, from US$9/month. Or host it anywhere you like.
Read the full termsFor designers & agencies
You sold the site. I build it by morning.
- 01
Send
A Figma file or a written brief with copy and photos, in the evening.
- 02
Receive
Next morning: the finished site, up to 5 pages, matched to your file instead of my interpretation of it, every form working, checked on mobile.
- 03
Review, then pay
You see the live preview first. White-label: your name on it, no credits from me. Clean source, fully yours to host anywhere.
Pricing
Three clear packages.
01
One page
USD $290GBP £290AUD A$490
Paid after final approval
A single, well-composed page that explains what you do and makes it easy to get in touch.
Choose this direction: One page02
Business site
USD $490GBP £490AUD A$790
Paid after final approval
Room for your services, your story and the way clients book or contact you.
Choose this direction: Business site03
Extended
from USD $790GBP £690AUD A$1,290
30% after homepage approval, balance after final approval
For projects with more ground to cover. Final scope and price are agreed before the paid stage.
Choose this direction: ExtendedPaymentOne page and Business websites are paid after final approval. Extended projects: 30% after homepage approval, balance after final approval.
LaunchStandard launch within 48 hours of final approval, payment and receiving the access needed.
After year oneFirst-year hosting included. Optional hosting and care from year two starts at US$9/month, or you can host elsewhere.
The person behind the studio
You’ll work directly with me.
I’m Mark Kalenchik. I design and build every Lumen&Form website myself, for small businesses and personal brands.
There’s no account manager in between. You’ll deal with me from the first email to launch, with the scope, changes and payment terms agreed in writing.
Mark KalenchikFounder, Lumen&Form
Questions
Before you ask.
The four questions people ask most. The rest are on the Pricing page.
All ten questions01Is the whole website built before I pay?
For One page and Business websites, yes. You explore a complete working preview, send one consolidated round of changes, I refine it, and you pay after final approval.
Extended projects are larger, so they use staged payments: 30% after you approve the homepage, the balance after final approval. Scope and schedule are agreed before the paid stage.
02What do I receive?
The agreed pages, built responsively; contact forms; any agreed booking integration; first-year hosting; the website files; one revision round before approval; and small edits for 30 days after launch.
03Who owns the website and domain?
You do. You keep your domain, the files are delivered to you, and there is no mandatory ongoing subscription. You can move to another host or developer whenever you like.
Third-party services you use (booking, payments, forms, commerce) may need their own accounts and fees, and moving hosts can mean reconnecting them.
04What happens after the first year?
You choose. Optional hosting and care starts at US$9/month and covers hosting, backups and small agreed content updates. Or you can host the site elsewhere. Domain renewal is separate either way.