About
One person. Fewer promises. More proof.
I’m Mark Kalenchik, the person behind Lumen&Form. I build websites for small businesses and personal brands.
I prefer showing you the work to asking you to imagine it from a written pitch. You’ll deal directly with me, with the scope, changes and payment terms agreed in writing.
How the studio works
Three things I hold to.
- 01
An independent studio.
Lumen&Form is me. No account managers, no hand-offs, no junior team learning on your project. The person you write to is the person who designs and builds your site.
- 02
Show the work first.
A written pitch asks you to trust a description. A working preview lets you judge the real thing, on your own phone, before you commit. For One page and Business websites, that’s how every project starts.
- 03
Clear design, practical delivery.
Distinctive typography and imagery, but always in service of a useful structure: what you do, why it matters, how to get in touch. Then a straightforward launch on your own domain, with the files in your hands.
Evidence, not adjectives
The work speaks more clearly.
Four self-initiated concepts for fictional brands, each a complete website. They’re here so you can judge the craft for yourself.
